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Are Your Customers Cheating On You?

by Aaron Zakowski on May 15, 2012

in Optimization

You work hard to bring new customers to your website and to nurture a relationship with those customers. So why aren’t they as loyal to you as you are to them?

In the infographic below, our friends at Maxymiser explore 5 reason why your customers are not committed to your site or your brand. Fortunately, they’ve also got some great tips to help you improve your visitors’ experiences on your site and build customer loyalty.
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4 Google+ Resources Every Business Owner Needs To Read

by Aaron Zakowski on January 30, 2012

in Marketing

google plus business pagesIf you’ve been paying any attention to the internet marketing world for the past few weeks, then you know that Google+ has recently stormed onto the scene as a major force to be reckoned with in the Social Media world.

Google’s recent announcement of “Search Plus Your World” means that they are now integrating data and recommendations from your Google+ social interactions into your search results.

Based on these latest developments you and your business can no longer afford to ignore Google+.

Now I’m sure you’re not too excited about yet another social network to focus your attention on. But after you check out the links below, I’m sure you will agree that Google+ is worth the investment. (As a trade off, I think it’s time for most of you to stop wasting time with Twitter)

So how can you get your G+ strategy up to speed fast?

Here are four resources that every business owner needs to read (or watch) about Google+

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[Video] 5+ Actionable Steps to Increase Views on YouTube

by Aaron Zakowski on January 24, 2012

in Marketing

How to Increase Views on YouTubeVideos are one of the best ways to communicate your message to your customers.

And YouTube is an incredible tool for sending more traffic, more leads and more sales to your website.

But how do you get more people to see your videos after you upload them to YouTube?

Here are five actionable steps that you can take with your video to help you get more real views.

Hint: You can implement most of these steps with your existing YouTube videos to increase your views.

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Site Search is like a crystal ball into the minds of your website visitorsWouldn’t it be great if you could know exactly what your customers were thinking when they came to your website?

What if you knew exactly what they were looking for and how they were behaving on the site?

Fortunately, Google Analytics provides us with a feature called Site Search that captures data from the Search Form on your site and integrates that data into the rest of your site analytics (FYI… this works with nearly every search form. You don’t need to be using Google’s search bar on your site).

Site Search is like a crystal ball into the minds of your website visitors.

Yet, unfortunately, most people don’t even know it exists.

In the short video below, I’m going to show you why Site Search is so important and how you can start tracking search on your site in only about 30 seconds.

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Ok, so you’ve spent some money getting people to your website, you’ve got analytics set up so you have eyes and ears inside your storefront. Now you’re probably sitting there thinking –

“Yes people are buying, things are looking healthy, but how can I actually get them to buy more without spending more?”

The answer is quite simple and require a little intelligence but not hard to execute.

The first thing you need to do is figure out exactly what the current average order value is of your shoppers. Every site will be different. Most basic analytics tools like Google Analytics’s ecommerce plugin can give you this information.

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Google Analytics Tip: How to Attract More Big Spenders

December 22, 2011

If there’s one tool that every website owner needs to master, it’s Google Analytics. There is no better tool out there for understanding your business and making informed, data-driven decisions. Today, we’re going to use GA to learn more about your site’s BIG $PENDERS. Ya, you know the ones. These are the customers that spend [...]

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Retargeting – The Hottest Phrase in Search Marketing Circles and Why You Must Get On Board

December 21, 2011

I think it would be safe to say that one of the big buzz words in the past year in the online marketing world has been “retargeting” or “remarketing.” We get at least two emails a week from various different regarteting platforms trying to sell their wears and tears. From speaking with various different ecommerce [...]

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How Google URL Builder Will Help You Dominate Google Analytics

December 19, 2011

On of the most frequently asked questions that I hear from many of our clients is, “How can I track the results of all my different marketing campaigns?” Between email campaigns, social media, banner ads and more, a lot of companies have a hard time measuring all the different traffic sources in the Google Analytics [...]

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[Infographic] Shopping Cart Abandonment and Tips To Avoid It

December 18, 2011

As you may have noticed if you’ve visited our site before, we’re kind of obsessed with reducing shopping cart abandonment rates. While we firmly believe that no two shopping carts are alike and that constant testing is the only way to fully optimize your cart, the following infographic provides a great summary of some of [...]

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How To Rank Your Products on Google Using Fiverr and YouTube

November 30, 2011

One of the biggest challenges for any ecommerce website is figuring out how to get you products ranking on the first page of Google so that more paying customers will find them. Here’s a great trick to help you get more exposure on Google for your products. As you’ve probably experienced, Google loves videos. Especially [...]

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